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Strategic Plan 2023-2025

Vision:  Be the voice for business in the City of Winchester, Clarke County, and Frederick County, Virginia.
Purpose: Connect business and community resources for mutual success to foster regional prosperity.
Mission:  Provide educational resources, programs, and services to enhance the business and professional development of our members.

Core Values:
The Top of Virginia Regional Chamber holds to five core values (S.L.I.C.E.):
• Sustainability: Build a legacy of economic strength and opportunity for generations to come.
• Leadership: Provide solutions and resources that impact the direction of the community.
• Integrity: Transparent and ethical in principle and practice.
• Collaboration: Facilitate business partnerships mutually beneficial to chamber members and the community.
• Excellence: Serve our members and community by demonstrating best practices.

Strategic Anchors:
The Top of Virginia Regional Chamber operates with three strategic anchors that drives our operation:
1. We are a Service-Oriented organization which is
2. Business Focused and achieves its goals by
3. Connecting Community Partners within the Top of Virginia Region.

Key Focus Areas for 2023 – 2025:
Our key focus areas for the next three years are to:
1. Increase Membership
2. Financial Stability and Revenue Growth
3. Position the Top of Virginia Regional Chamber as “The Hub”
4. Branding and Marketing