Strategic Plan 2026-2028
Vision: Be the voice for business in the City of Winchester, Clarke County, and Frederick County, Virginia.
Purpose: Connect business and community resources for mutual success, fostering regional prosperity.
Mission: Provide educational resources, programs, and services to enhance the business and professional development of our members.
Core Values:
The Top of Virginia Regional Chamber holds to five core values (S.L.I.C.E.):
• Sustainability: Build a legacy of economic strength and opportunity for generations to come.
• Leadership: Provide solutions and resources that impact the direction of the community.
• Integrity: Transparent and ethical in principle and practice.
• Collaboration: Facilitate business partnerships mutually beneficial to chamber members and the community.
• Excellence: Serve our members and community by demonstrating best practices.
Key Strategic Pillars:
1. Grow the Chamber to Serve You Better
Expand the Chamber's reach and resources to serve a more diverse and growing business community, through tailored membership models, outreach to engage minority business communities, and leadership development programs.
2. Be the Voice for Business
Strengthen advocacy efforts through a formal legislative agenda, increased public affairs capacity, executive-level forums, and proactive engagement on regional business issues such as transportation and infrastructure.
3. Amplify Your Story and Reach
Modernize marketing and communications to spotlight member businesses, increase visibility through campaigns and AI-driven outreach, and position the Chamber as the go-to resource for residents and newcomers alike.
4. Optimize Organizational Excellence
Enhance internal systems, governance, and staff capacity to deliver exceptional service. Steward financial resources. Implement a decision-making framework for impactful initiatives.
5. Advance Community Solutions
Leverage the Chamber Foundation to pursue grant funding and lead workforce development partnerships, ensuring the region remains vibrant, livable, and economically competitive.