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Strategic Plan 2019-2022

About the Plan:

Members of the Top of Virginia Regional Chamber's Board of Directors and professional staff met in August 2018 to work on a proposed new Strategic Plan for 2019-2022. The strategic planning session was facilitated by David A. Miles, Ph.D., Dr. Dave Leadership Corp. In December 2018, the Top of Virginia Regional Chamber's Board of Directors reviewed and approved a Strategic Plan for 2019-2022. 

Vision: The vision of the Top of Virginia Regional Chamber is to be the voice of business for the City of Winchester, Clarke County, and Frederick County, Virginia.
Purpose: The purpose of the Top of Virginia Regional Chamber, the reason we exist, is to connect business and community resources for mutual success.
Mission: The mission of the Top of Virginia Regional Chamber is to provide programs and services to enhance the business and professional development of our members.

Core Values:
The Top of Virginia Regional Chamber holds to five core values (S.L.I.C.E.):
• Sustainability: Build a legacy of economic strength and opportunity for generations to come.
• Leadership: Provide solutions and resources that impact the direction of the community.
• Integrity: Transparent and ethical in principle and practice.
• Collaboration: Facilitate business partnerships mutually beneficial to chamber members and the community.
• Excellence: Serve our members and community by demonstrating best practices.

Strategic Anchors:
The Top of Virginia Regional Chamber operates with three strategic anchors that drives our operation:
1. We are a Service-Oriented organization which is
2. Business Focused and achieves its goals by
3. Connecting Community Partners within the Top of Virginia Region.

Key Focus Areas for 2019 – 2022:
Our key focus areas for the next three years are to:
1. Increase Membership
2. Financial Stability and Revenue Growth
3. Position the Top of Virginia Regional Chamber as “The Hub”
4. Branding and Marketing