Reference USA Workshop | Presented by ~ Small Business Builders Lead Share ~ Special Addition

Reference USA is a powerful online data tool available for FREE by Handley Regional
Library System. This workshop, presented by a representative of Reference USA,
will show you how to uncover B2B and B2C sales leads, identify the ideal geography
of potential new customers, learn key contacts, research company and competitor
information, view market trends, and much more.

Speaker Bill Carlson has been with infoGroup|Reference Division since April of 2008.
His responsibilities include ensuring that Public Libraries that provide ReferenceUSA
to their patrons are getting the most from their subscription. Bill’s presentations are
always lively and entertaining.

Prior to joining infoGroup, Bill managed a team of more than 20 sales people at
publicly traded company, where he stressed the value of providing world-class
customer service.

An avid sportsman and naturalist, Bill has also owned and operated his own business
which incorporated his interest in the outdoors.